ROAS vs POAS: What is Better?


ROAS stands for Exchange on Ad Spend, or what you get in return for what you spend on advertising, and it’s a term that Google marketers are familiar with. In addition, the POAS goal is now active. The profit, or better still, the gross margin per ad divided by the cost of advertising, is also known as the POAS. Some say that it gives you a much more realistic picture of how profitable your campaign is.

ROAS is up and running

Return on Ad Spend (ROAS) is an online advertiser’s earnings marketing indicator that evaluates the effectiveness of a digital ad campaign. ROAS helps an internet business determine which marketing methods are effective and how to optimize future marketing efforts. With Target ROAS, you may bid based on the expected return on ad spend. You may increase conversion value or income while maintaining within your intended return on ad expenditure with this creative bidding method. At auction time, your bids are automatically optimized, allowing you to adjust your bids for each sale. It’s similar to a single strategy or as a portfolio approach for numerous campaigns.

How to Calculate ROAS Using Conversion Values

You’ll have to add converting numbers to your conversion activities to monitor ROAS and see this metric in Google Ads. Setting up conversion tracking with a flat value for each action or a dynamic amount related to a single transaction is possible. Setting up dynamic conversion values for an eCommerce company’s advertising is usually a simple task. Many current shopping cart platforms include a simple procedure for adding the transaction-specific value to each conversion step that only requires a little change to your website’s code.

What exactly is POAS?

The term “profit on ad expenditure” is abbreviated as “profit on ad spend.” It’s a shortened version of the original ROAS, which was supposed to stand for Return on Ad Spend but, as said, became Revenue on Ad Spend. To calculate the POAS of your online advertising, reduce the profit margin attributed to the online marketing channel by the ad cost. A POAS of more than one shows that you have profited because these statistics are so similar.

What’s the deal with ROAS becoming POAS?

Even though the approach was not previously known as POAS marketing, it was already in use. For many years, some organizations have been steering with a POAS goal in mind. Most businesses, on the other hand, continue to focus on achieving a ROAS target since it is easier to achieve. The turnover can be simply gathered by adding a specific pixel on the order confirmation page. Because this is competitive information, the profit figure will not be displayed.


Standard performance indicators such as ROAS and CPA are disappointing advertisers by allowing suppliers to claim credit for genuine conversions when they aren’t. To achieve meaningful growth, marketers must adapt the concept of incrementality or additional value. Vendors will be under pressure to measure and sell their media progressively as the market becomes more educated.